Privacy Policy

This Privacy Policy explains how Brilliant Rays Wheels, a brand operated by YIWU BRILLIANT RAYS ECOMMERCE FIRM ("we", "us", or "our"), collects, uses, shares, and protects personal information when you visit our website at https://www.brilliantrayswheels.com/, place an order, contact us, or otherwise use our services.

This policy also explains your privacy rights and how you may contact us regarding the processing of your personal information.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide

When you place an order, request a quotation, contact us, subscribe to communications, or otherwise provide information to us, we may collect information such as:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and product information
• Vehicle, fitment, or specification information provided in connection with an order
• Messages, inquiries, and other information you choose to provide

Payment Information

Online payments are processed through third-party payment providers, including PayPal and supported payment services available through our checkout.

These providers may collect and process payment-card, account, billing, and transaction information necessary to complete the payment.

We generally receive transaction-related information such as payment status, transaction reference, payment amount, and information necessary to process orders, manage refunds, and resolve payment issues, rather than the customer's complete payment-card details.

For offline payments, we may receive payment receipts, bank transfer references, payment amounts, and other information required to verify payment.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, tags, pixels, log files, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location derived from technical information
• Time zone
• Pages and products viewed
• Referring websites or search terms
• Interactions with our website
• Advertising and conversion information

2. Cookies and Tracking Technologies

We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure advertising performance, prevent fraud, and improve our services.

These technologies may include cookies necessary for website functionality, as well as analytics and advertising technologies where applicable.

Our website uses Google Analytics 4 (GA4) to help us understand how visitors use the website and measure website performance.

We also use Google advertising and conversion-tracking technologies, including Google tags, to measure advertising performance and understand actions taken after users interact with our advertisements.

Meta Pixel may also be used on our website for advertising measurement, audience analysis, remarketing, or similar advertising purposes. Its use may vary depending on our current advertising activities.

Analytics and advertising technologies may involve the collection of online identifiers, browsing activity, and interaction data, which may be processed by the relevant service providers according to their applicable terms and privacy practices.

Where applicable law requires consent for non-essential cookies or similar tracking technologies, such technologies will be subject to the relevant consent requirements.

You may manage or disable certain cookies through your browser settings or through cookie-management tools made available on our website, where available.

Disabling certain cookies may affect some website features or functions.

3. How We Use Personal Information

We may use personal information for the following purposes:

• Processing and fulfilling orders
• Processing and confirming payments
• Arranging production, shipping, delivery, and after-sales service
• Communicating with customers regarding orders, quotations, products, and services
• Providing customer support
• Verifying product specifications and fitment information
• Detecting and preventing fraud, abuse, and security risks
• Improving our website, products, services, and customer experience
• Analyzing website traffic and user interactions
• Measuring advertising and marketing performance
• Complying with legal, accounting, tax, customs, and regulatory obligations

Where applicable privacy law requires a legal basis for processing personal information, our processing may rely on the performance of a contract, compliance with legal obligations, legitimate interests where permitted, or consent where required.

The applicable legal basis depends on the purpose of processing, the type of information involved, and the requirements of the relevant jurisdiction.

4. Marketing Communications

We may occasionally send customers information about products, promotions, special offers, or other marketing communications where permitted by applicable law.

Where consent is required for marketing communications, we will seek the applicable consent before sending such messages.

Marketing communications are separate from essential transactional communications such as order confirmations, payment notices, shipping updates, and customer-service messages.

You may unsubscribe from marketing emails by using the unsubscribe option included in the relevant message or by contacting us at sales@brwheel.com.

Opting out of marketing communications does not prevent us from sending messages necessary to process an order or provide customer support.

5. How We Share Personal Information

We do not sell customer personal information in exchange for monetary payment as part of our ordinary business operations.

However, certain disclosures or uses of personal information through advertising and analytics technologies may be classified as a sale, sharing, or targeted advertising under applicable privacy laws, even where no money is exchanged for that information.

Where applicable law provides a right to opt out of such activities, we will respect the applicable legal requirements.

We may share personal information with service providers and business partners when necessary to operate our business and provide our services, including:

• Shopyy, which provides our website and e-commerce platform infrastructure
• Payment processors, including PayPal and related payment-service providers
• Shipping carriers, freight forwarders, customs-service providers, and logistics partners
• Google Analytics and Google advertising services
• Meta advertising and measurement services, when applicable
• Technical, hosting, security, analytics, and customer-support service providers

These parties may process information to provide their services, comply with legal obligations, protect their systems, or for other purposes permitted by applicable law and the relevant contractual arrangements.

We may also disclose information where reasonably necessary to comply with applicable law, regulation, legal process, government request, or court order, or to protect our legal rights, customers, business, or others.

6. Third-Party Services

Third-party services used through our website may collect and process information according to their own privacy policies and applicable legal obligations.

These services may include Shopyy, PayPal, Google, Meta, shipping providers, and other service providers used in connection with our business.

We recommend reviewing the privacy policies of relevant third-party service providers if you would like more information about how they process personal information.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of websites that we do not operate, except to the extent required by applicable law.

7. International Data Processing

Because our business operates from China and serves international customers, personal information may be processed, stored, or transferred outside the country or region where you live.

We may also use service providers located in different countries and regions for payment processing, website operations, advertising, customer support, and international order fulfillment.

Where required by applicable law, international transfers of personal information will be subject to appropriate legal requirements and safeguards.

Privacy and data protection laws may differ between countries and regions.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal, tax, accounting, customs, and regulatory requirements.

Different categories of information may be retained for different periods depending on the nature of the information, the purpose of processing, applicable legal requirements, and the need to establish, exercise, or defend legal claims.

When personal information is no longer required, we will take reasonable steps to delete, anonymize, or otherwise appropriately handle it, subject to applicable law and legitimate retention requirements.

9. Your Privacy Rights

Depending on your country or region, applicable privacy laws may provide you with certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where legally permitted
• Request restriction of certain processing
• Object to certain uses of your information
• Withdraw consent where processing is based on consent
• Request a copy of certain information in a portable format where applicable
• Opt out of marketing communications
• Opt out of certain sales, sharing, or targeted advertising activities where applicable law provides such rights

These rights may be subject to limitations or exceptions under applicable law.

We may need to verify your identity before processing certain privacy requests and will respond within the period required by applicable law.

To submit a privacy-related request or exercise an applicable privacy right, please contact us at sales@brwheel.com.

Where available under applicable law, you may also have the right to lodge a complaint with the relevant data protection or privacy supervisory authority.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

We use third-party website infrastructure and payment providers to support our online operations.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

If you believe that your personal information or account has been compromised in connection with our services, please contact us promptly.

11. Children's Privacy

Our website is intended for customers purchasing wheel components and related products and is not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If we become aware that personal information from a child has been collected in circumstances prohibited by applicable law, we will take reasonable steps to delete or otherwise appropriately handle that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, services, or legal and regulatory requirements.

The updated version will be published on this page when changes are made.

Where applicable law requires additional notice or consent for material changes, we will follow those requirements.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us: